Collection: NumNum

NumNum's Story

It all began in 2012 when Doug and Jessica wanted to help their son, Conor, who had been struggling with the spoon. After suffering through months of trying virtually every spoon on the market, they decided to solve the problem on their own. What followed was a year of sketches, prototypes, consultations with pediatric feeding experts, and even more prototypes. Then, they found a solution that seemed to work:
the NumNum GOOtensil.

Sold in a dual-stage set, the NumNum GOOtensil™ is the revolutionary new first step to self-feeding. Its innovative flat design makes it easier to use than a spoon because there is no scooping, no balancing and no wrong way to hold it!

We prioritize the healthy growth and development of your little ones. Our products are designed in collaboration with pediatric specialists, who understand the unique challenges and developmental stages of infants and toddlers. We create intuitive and innovative solutions that meet their specific needs and encourage healthy eating habits.