''Watching a child grow up and learn is the most beautiful thing there is for me. Their curiosity and willingness to learn is inspiring. I believe in the intrinsic motivation of a child to want to grow up to be an independent individual, and this works best when the right materials and products are offered. Friemel develops products that stimulate this growth, that are sustainable and, above all, safe. The products in our collection start for newborns and go up to preschool. The materials used in our products are of natural origin.''